CSR and CSV

Large companies that already exist must be very familiar with the term of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV). These two things are similarly have a positive impact on the image of the company that has been done it. Even though both of these things have a great impact, but they actually have significant differences. A company is required to conduct CSR as a form of their social responsibility towards the community. On the other hand, company is free to choose whether they want to do CSV or not.

According to Ghillyer (2010:78) CSR is:

            “CSR is the actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations.”

Based on that definition, Corporate Social Responsibility is an act which is done by an organization and it has been aimed to achieve the social benefit between the community and the company and maximize the profit of the shareholders, also as a part to fulfill their legal obligation. For example, in Indonesia there are lots of big companies that have a well-known CSR program. Such as Pertamina with their 4 kinds of CSR program that each of them has their own concentration in the education field, social community, health, and environment. The other large Indonesian company is Djarum, with their Sumbangsih Sosial program, Djarum Beasiswa Bulutangkis, Djarum Trees For Life, Djarum Beasiswa Plus, and Djarum Apresiasi Budaya.

Creating Shared Value (CSV) by Porter and Kramer is:

“…policies and operating practices that enhances competitiveness a company while simultaneously advancing the economic and social conditions in the communities in which it operates.”

According to that statement, it is very clear that every company has their own competitor. Therefore, there will be a strong competition to get a successful label for the company. In process of reaching that successfulness, a company is required to compete in a healthy manner and one of the strategies is by using the CSV program. Some companies that already use CSV program in running their business are Nestle, Google, IBM, Intel, Wal-Mart, Johson & Johnsons, and Unilever.  For example, Nestle use CSV for their business because they think that to have a long term existence, the community which they serve is also has to be prosper. Therefore, they are not only taking the natural resources and hire people to work, but they also educate, manage and take care the shared value that contains three separate aspects: nutrition, water and rural development.

In conclusion, both of those programs are very positive things that are done by each company to maintain their image. CSR is an obligation that must be carried out as a form of responsibility towards the environment and society. While CSV is one of great strategies to be a company that has longevity but still have their awareness to educate and taken care valuable aspects to be a better company. 

Dika P.  Fauzia Putri
1501197111

What is Philosophy?

Philosophy is a term given for the process of thinking to find the right or the closest answer for the question itself. We think about the answer based on the basis or as well link it to the other factors that can support and bring us to the right answer, such as science, logic, experience and psychology. Curiosity will be something that can also be categorized as a fundamental philosophy, such as finding out why we could end up or live in this world, what goals we want to accomplish in our life or what can motivate us to be better and so on. In my other opinion, one person can also have a philosophy of his/her life. Philosophy for a human being is a point of view of an individual or a basic concept that can be their leader to reach the dream that they have believed or they surely can get it. In the other word, it is an attitude of a mature person that think really deeply before they do or chase the dream they want, because every single step they take will bring various types of consequence and responsibility.

Even though philosophy means the process of finding the answer, but not everything that related to thinking can be called philosophy. Philosophical thinking is thinking by asking questions about the topic you really want to know the answer. The questions itself should also refer to some certain rules so every topic or problem that been questioned will get in depth analysis. By doing that, we might get the closer answer for every topic, problem or even situation we have interested with. There are also several factors that can be categorized as a philosophical thinking, there are radically thinking (deliberate the answer until the root of the question), systematic thinking (finding the answer by thinking logically and do it step by step), and universally thinking (do not restrict any questions that may arise).

Based on my opinion, every human being in this world should have their own philosophy for their life. Because, an individual that uses his/her mind to find out what he/she is trying to achieve might feel satisfied enough when what they are thinking before successfully be reached or close to what he/she expected.